The Hansel and Gretel Approach To Building Your Profile

Followers. Engagement. Influencers. Hits. Analytics. All very important when it comes to building a profile online. But it is easy to get so fixated on these metrics that you forget about the good old fashioned approach to getting business and that is through connection, giving great value and building relationships.

Influencer vs Influential

When my son was at that age when adults asked ‘what are you going to be when you grow up,’ he told me he wanted to be a Twitch star. I will admit to being completely in the dark about what that meant, but as I listened to his explanation, I was gobsmacked people got paid because others are happy to stare at their screen as they built a Minecraft world or did a dance routine. It was here I first heard the term ‘influencer’.

Awards are like Breadcrumbs Building your Authority

With so many things on the small business owner’s plate, adding business awards may seem like one bridge too many to cross. But (there’s always a but) entering awards is not just about YOU and what YOU have done, awards are a tool that builds connection, relationships and credibility in the minds of the people who are looking for businesses to work with.

Why Sharing Your Journey Matters

The lady sitting across from me embodies humility and modesty, qualities often found in Australians who shy away from self-promotion. Fran is a woman who embarked on a new journey two years ago, leaving her job to start a coaching business. Her extraordinary skills and passion are undeniable.