The hidden costs of awards. What to factor in
People dive into awards thinking the main investment is writing the entry or paying the entry fee. But there are hidden costs of awards many don’t factor in. If you plan on attending the gala event, then you have to consider the ecosystem of awards: the night out, travel, outfits, and trophy arrangements (if they […]
Australia punches above its weight at the 2025 Stevie® Awards for Women in Business
Australia was represented by a powerhouse of founders, executives, thought leaders and innovators in New York this week, after a record number of local women won gold, silver and bronze at the 22nd annual Stevie® Awards for Women in Business, one of the most competitive global platforms recognising women shaping business, industry, and social change. […]
Vanity business awards: how they take advantage of our egos
You fire up your computer, ready for another busy day. Watching your inbox fill with spam emails, requests for meetings and calendar reminders of jobs you keep putting off, but an email catches your eyes. The subject line makes you sit up. Subject: Congratulations – You’re a Global Business Superstar Winner! You squint at the […]
Don’t wing your business awards acceptance speech
It’s that time of the year when the awards entry has been submitted, the judges have made their decision, and the gala night is just around the corner. That means preparing your business awards acceptance speech.
AI-written content is subtly killing your credibility
Most of what’s flooding online content sounds like it was written by a robot. Viva la AI revolution. It’s a fabulous tool but tools are only as good as the person wielding them. Yep, it can save you stacks of time. Got a last-minute award, whack in some prompts and info…and ta da, you’ve got […]
Judging awards or judging popularity? A lack of clear criteria turns trophies into trinkets
Awards are supposed to recognise the best of the best, but too often the process is let down by a lack of transparency around judging and criteria that’s as clear a muddy puddle. If the questions are so wishy-washy they’d fit on a bumper sticker, it’s more a popularity contest, not an award that recognises achievement and growth.
Don’t stuff up your award entry. How to ChatGPT proof your writing
ChatGPT is a fabulous tool for those who’s skills don’t lie in writing. But it has tells and can diminish your award entry more than you realise. By all means use it but take the time to add your voice…
It’s ok to share your award wins. Here’s how.
Have you achieved something cool? Perhaps you’ve written a book, launched a podcast, created a blog, or won an award or a new client? Maybe you launched a program, created an ebook or lead generator, or went live with a new website?
Success doesn’t need to be earth shattering, it can be the small things we achieve that make all the difference.
Leverage is your friend. Get more eyeballs on your award win
Like marketing and PR, many people try it and give up after a month saying it doesn’t work. But having a one off win or being a one hit wonder doesn’t do anything for the long term profile of your brand or business.
It’s all about repetition, consistency and persistence…
Picking the right award for your business
There are thousands to choose from across industries, niches and company types. You could literally spend hours hunting awards down on search engines, pouring over categories and criteria to find ones that will meet your business objectives. Which ones have the most sway in terms of credibility? There are ways to work that out … but let’s start from the very beginning.
A very good place to start with awards is to work out WHY you’re entering.