Traditional PR is tired.
You pay a fortune for a one-time media mention that vanishes by Friday. You get passed around a junior team. You wait weeks for a press release that could’ve been written by AI with a thesaurus. You’re left crossing your fingers, hoping someone important actually sees it.
We don’t do that.
We don’t chase headlines. We build visibility ecosystems. Media? SEO? Thought leadership? Awards? We connect the dots. It’s not random, it’s strategic. Every piece of content works harder, and works together.
We don’t treat Google like an afterthought. Most PR firms say ‘SEO isn’t our thing.’ Cool. It’s ours. We write for humans and algorithms, so your content shows up and stands out.
We don’t waste time spraying and praying. No generic media releases. No mass email blasts. We pitch with purpose, create with intent, and focus on getting you in front of people who actually matter.
We don’t just build reputations. We prove them. We’ll help you win awards, get published, be Googled for the right things, and show up in places that say “This brand knows what they’re doing.”
We’re not your publicist. We’re your visibility partner. We don’t vanish after the first media hit. We’re with you monthly, tracking what’s working, tweaking what’s not, and finding the next opportunity before your competitors do.
Instead of broadcasting on the internet, this plan aims to engage a brand in two-way conversations with the correct audience and simultaneously build publicity/authority with exceptional content.
We’re not into SEO for SEO’s sake. You won’t find us jamming keywords into lifeless blogs or chasing backlinks that reek of desperation.
Instead we:
This plan is a slow burn that builds serious firepower:
We work closely with you to make sure your message is sharp, your positioning is strong, and your visibility is increasing consistently.
This plan doesn’t just push content out. It sparks two-way conversations with the right audience; through media, through search, through substance. You’re not just visible. You’re unforgettable.
Let’s not just make noise. Let’s make moves. If you’re ready to work with people who actually give a damn about your brand and know how to get it seen, consistently, credibly, and cleverly, then we’re your people.
If you’d like to add award submissions into your monthly visibility plan, we offer a flexible bolt-on:
Award submission add-on: $1,200 per award
This includes:
Add one award per month = +$1,200/month
Two awards per month = +$2,000/month (discounted bundle)
Custom quote available for high-volume or major awards (think Telstra, AFR, etc.)
This keeps your brand momentum consistent across both publicity and prestige and that’s where the real authority kicks in.
PR that works with SEO.
Content that builds credibility not just clicks.
Stories that spark conversations, not just coverage.
A team that actually gives a damn about your long-term growth.
SEO results are monitored every three months to ensure consistent movement in the right direction. Reporting is done every 12 weeks to give Google a chance to index the activity.
We’re not a content vending machine. It’s not surface-level SEO hacks or firing off a bunch of thought leadership that sounds like ChatGPT on autopilot. We’re partners. Co-conspirators. Creative allies who care as much about your visibility and reputation as you do.
Before we type a single word, we dig in. What do you stand for? What makes you different? What’s the story beneath the services? This isn’t some box-ticking onboarding. It’s strategic discovery. It’s pulling out the gold you didn’t even realise was valuable and shaping it into content that turns heads.
We don’t write for the sake of filling a blog. Every word has a job to do: attract, connect, convert. Whether it’s SEO-rich website content, a media pitch, or a killer awards submission, we build it with your big-picture visibility in mind. One piece always leads to the next breadcrumb. Nothing is wasted.
You’ll always know what’s happening, what’s next, and what’s working. Monthly backlink and content performance updates show you the actual impact, not vanity metrics. Every 12 weeks, we deep-dive into SEO results and recalibrate based on what Google’s telling us. No guesswork. No silence.
Because you are. We take your expertise and shape it into authority-driving, share-worthy content that builds trust, opens doors, and gets you Googled for all the right reasons. Media. Awards. Thought leadership. SEO. It’s all connected, and we connect the dots for you.
This is a collaboration. A relationship. We work with you, not on you. That means honest chats, real strategy, and zero jargon. We’ll challenge you when it matters, back you when it counts, and always keep your bigger goals in focus.
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