Award-Winning Storyteller
Breadcrumb Trailblazer
Making YOU Googlicious & Unforgettable
Tap into my 15 year’s experience writing awards
Absolutely. But only if you’re smart about it. The right award can back up everything you’re saying in your marketing. It gives people a reason to believe you. But don’t do it for the ego or the Instagram post, that gets old fast.
Don’t just go by the logo. Look at what the award actually stands for. Do the judges get your industry? Do the past winners feel like your kind of people? Does it fit with your business goals? If it feels aligned with where you’re heading, not just where you’ve been, go for it.
Yes, if you make the most of it. A win’s a door opener. Mention it in your pitch decks. Drop it into sales convos. Milk it on socials. If you just let it sit on a shelf, it’s a waste. Don’t enter and not tell anyone.
Not at all. No one’s scrolling through award shortlists hunting for losers. You’ll still walk away with a sharp, story-led business narrative you can use everywhere. In grants and tenders. In proposals and other content. For your bio and socials. Repurposing is an incredible tool to reuse your entry. That’s worth the entry alone.
You do. But you’re probably too close to it. You’ll may ramble, downplay your wins, not write enough, or chuck in every detail just in case. I’ll keep what matters and ditch what doesn’t and make sure it actually lands with the judges.
Results. Real outcomes. Not big words or generic “we’re so passionate” statements. They want to know: what changed, who benefitted, and why it matters. Keep it tight, real, and backed by facts, data and proof.
Only the bits that count. If your childhood hustle sparked your startup, tell it. But if we’re digging through your CV just to pad things out? Pass.
Not word for word. But your story doesn’t change, just the angle. Each award wants something a little different. Most awards have similar questions. You can repurpose most award entries by tweaking, tailoring and updating to make it fit with the current award.
Everything. Wins, struggles, growth, proof. Give me the gold and the grit. I’ll turn it into something judges can’t scroll past. I will send you a checklist of all the things I need to create a compelling entry and support document. Check it out HERE
The earlier you come to me, the more strategic we can be with it. No one writes a killer entry at midnight. The longer lead time the better. In saying that, my background as a journalist means I love deadlines. I’ve been known to write wicked entries the night before the deadline. If you do find one that is closing soon, I’m great at last minute entries.
Yes. A lot. But only because I don’t do fluff and I don’t take on entries I don’t believe in. If I say yes, it means I can see a clear way to make you stand out, and I’ll make sure you do. My submission to finalist success rate is 96% and finalist to win is 91%. Know you are not going to win every single award. No one wins all the time. My process means we make the most of every entry, even if you don’t win.
Running awards isn’t without cost; the admin, judges, platform, marketing, and events all cost money. There are dodgy pay-to-win ones out there (and I’ll help you spot them). But the good ones? They charge because they’re running a proper, transparent process. If your business can’t justify a few hundred bucks to back up your credibility, the issue’s not the fee, it’s your priorities and understanding that awards are an investment in your marketing and profile.
Good awards are judged on facts, not friendships. This isn’t high school. If your impact is real, your numbers stack up, and your story’s well told, you’re in with a shot. If you’re relying on who you know instead of what you’ve done, that’s the wrong strategy.
Fair. But here’s the thing, you’re already doing the stuff awards are based on. Growth, leadership, innovation, impact. What you don’t have is the time to write about it well. That’s where I come in. You don’t have to pause your business, just give me the raw material and I’ll turn it into a winning entry. I have a solid process that makes it easier for you to do what YOU do best.
Use it everywhere. Put it on your website. Add it to your email signature. Mention it in sales pitches. Send it to media. Add it to your funding deck. Awards build trust and credibility. They’re a magnificent breadcrumb that you can drop in your marketing mix to build your presence. If you don’t? Don’t complain when the next person uses theirs to win the clients you wanted.
Stop waiting for perfect. The best time to build your credibility is while you’re growing, not when you’re done. There’s an award for every stage; from start up to established, from idea to fruition. What matters is you’ve got something real to say and the guts to say it.
That’s exactly why you should enter. Judges see the same rinse-and-repeat submissions all the time. If you’re doing something bold, strange, disruptive or even a little messy but with real impact, you stand out. Let’s turn’ ‘I don’t fit’ the mold into the reason you win.
Nope. Not in awards. The work matters, but if you can’t articulate your impact, no one’s going to do it for you. I’m not asking you to brag. I’m asking you to own what you’ve built. I’ll write it in a way that sounds like you, not a PR robot or cliche AI vanilla content that says a lot but nothing of substance.
Then your story didn’t land. It happens. Maybe the entry was rushed. Maybe it lacked proof. Maybe it didn’t answer the damn question properly. That doesn’t mean your business isn’t worthy, it just means the entry didn’t do it justice. Let’s fix that.
Kind of. That’s not a bad thing. In business, marketing should be your priority. It is how people find you, build a connection with you and want to do business with you. Awards are strategic. They’re credibility you can’t just claim, you have to earn it. Once you’ve got it, it gives your marketing more weight than any ad campaign could.
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