Award-Winning Storyteller
Breadcrumb Trailblazer
Making YOU Googlicious & Unforgettable
Specialising in crafting business award submissions that hit the mark, we uncover the magic in what you do and turn it into compelling, head-turning entries. With over 2,500 award submissions under our belt (and plenty of wins to show for it), guided by Annette’s journalistic and comms background, we’ve mastered the art of turning what you do every day into compelling, judge-winning stories. We know exactly how to ask the right questions, dig deeper, and uncover the gold that others miss Then weave that into sharp, strategic storytelling that gets judges’ attention.
We build an ecosystem around your success by focusing on the long game; not only collect trophies but building an unshakeable authority that opens doors, creates demand, and positions you as the go-to in your space. By creating a visibility trail of strategic content, media coverage, and award wins that keeps you front of mind, establishes your authority, and makes you organically Googlicious. We specialise in building magnetic profiles for entrepreneurs. business leaders and thought leaders, blending smart content, media cred, and our signature Breadcrumb Method so you’re not just visible, you’re unforgettable and omnipresent.
I was 15 when I walked into my first newsroom. My very first story was about the local school fete. I was hooked from that moment. Here was something I could do that let me be a sticky beak, asking questions and finding out more about the world. That insatiable curiosity and love of connecting with incredible humans has been the foundation of everything I’ve done since. Over the past decade, I’ve built a reputation as a storyteller, profile builder, and the go-to person for drawing out the gold in people’s stories.
These days, I work with businesses and entrepreneurs, using my spidey journo senses and endless curiosity to craft compelling business award entries, create AI (Annette Intelligence) content packed with heart and soul, and build magnetic profiles with my signature Breadcrumb Method, making sure their presence is unforgettable and organically Googlicious.
Along the way, I’ve been lucky to pick up a few nods, including most honoured award agency at the Stevie 2025 International Business Awards, 2024 Telstra Best of Business Awards for accelerating women, Inside Small Business Top 50 list, Heart of Women’s Entrepreneur of the Year, and Australian Small Business Champion Awards’ Copywriter of the Year in 2023.
When I’m not head down writing stories or business awards, you’ll probably find me with a mic in hand, MCing events with a splash of humour and fun, keeping things running smoothly like a well-oiled machine (with a few laughs along the way).
With multiple awards under her belt, Annette doesn’t just write winning entries, she immerses in them. There are not many awards she hasn’t written. Annette’s been building an award database for over 12 years, and she’s written thousands of awards that span industries and niches, from STEM, IT and AI, finance and accounting, law, marketing, urban design, property and real estate, entrepreneurship to business.
Her work has been recognised on national and international stages, giving her unique insight into what it takes to craft a compelling, standout submission. With her team of creative, insightful and clever writers, when you work with Award Writing Services, you’re backed by proven expertise, strategic storytelling, and trophy room of results.
We do one-off awards for $2,997. The first award is where we pull your business apart and rebuild it as a winning narrative. That deep dive using our exhaustive fact-finding process; interviews, evidence gathering, timeline construction, strategy mapping, proof hunting, is the heavy lifting. It doesn’t matter if you’re entering one award or ten. The groundwork is exactly the same.
Once your story is built (and built well), we can adapt it for multiple categories without repeating all that work. You get to leverage the same strategic foundation again and again… and again. Every extra award costs less because we’re not reinventing your story’ we’re refining it to hit new criteria and show off different strengths….and you get a trophy room of social proof. Spreading your story across multiple award entries isn’t indulgent. It’s strategic.
You get:
• more visibility
• more credibility
• more chances to win
• more ways to highlight different strengths
• more return on the investment you’ve already made.
We’re brilliant at last minute entries. Pressure? Pfft! Deadlines are our bread and butter.
If you only have a few days to get your entry done, hand it over to us and we’ll get it done by the deadline. This does come with an additional fee of $500.