Award-Winning Storyteller
Breadcrumb Trailblazer
Making YOU Googlicious & Unforgettable
People don’t hire you based on how good you are. They hire you based on how good they think you are. That’s perception.
It’s built from whatever they can find, hear and remember about you.
Two businesses can do equally good work. One shares client stories online, posts a few times a week on LinkedIn, a couple of award wins,articles in industry magazines and podcast interview links. The other has a website and a LinkedIn that doesn’t have a headshot. Most buyers will see the first one as more experienced, more established and less risky, even though it may not be.
It isn’t fair. But when people can’t see the work for themselves, they judge by what they can see. You can change what they see and how they perceive you.
A few big shifts have happened at once:
The goal isn’t to be everywhere or to post every day. It’s to make sure that when someone looks for you, whether that’s a person or an AI tool, they find enough good evidence, from enough trusted places, to feel confident choosing you.
That’s what we build with our Breadcrumb Method and mutli-award strategies.
Being visible used to mean getting into the handful of places people looked: the local paper, Yellow Pages, and page one of Google. If you were there, people saw you.
Think about how much you scroll past in a day. Posts, ads, emails, videos, articles, podcasts and newsletters, most of them from businesses saying they’re the best at what they do. Your clients are wading through the same flood. Every platform is packed, and new ones keep appearing.
In all that noise, a single post or article rarely stands a chance. Most people scroll past without registering it, and the few who do take it in won’t hold on to it for long. That isn’t a reflection of your content. It’s how memory is built. The brain is constantly filtering, keeping what seems important and discarding the rest. Something seen once looks like a passing detail, it’s let go. Something that keeps turning up, in different places and from different sources, signals it matters, and that’s what the brain decides to keep.
It starts with a conversation. We sit down with you for about three hours, in one go or split over two sessions. We ask about how the business started, the tough calls you’ve made, what your clients say about you, and the numbers behind your results. It’s more relaxed than it sounds. Most people tell us it’s the first time they’ve talked it all through in one place, and they’re usually surprised by how much they’ve done.
From that conversation, we build your Story Bank. It’s a document with 25 themes drawn from your business, each with ideas for articles, posts and award entries. It’s yours to keep. When a new award opens or we’re planning next month’s content, we go back to it instead of asking you the same questions again.
Then we start using it. Depending on your pathway, that might mean writing award entries, pitching story ideas to journalists and podcast hosts, or writing articles, LinkedIn posts and newsletters for you. We don’t paste the same paragraph everywhere. A LinkedIn post needs a different angle from a newspaper pitch, so each piece is written for where it’s going.
When something good happens, we make the most of it. Say you’re named a finalist. That becomes a post, an update to your website, a line in your proposals and a reason to contact a journalist. If you win, it all gets used again. Award results also show up online in the places Google and AI tools check, which helps people find you for years afterwards.
Writing it is only half the job. It also has to be published, wherever it belongs. That might be a news site or magazine, a podcast, an industry newsletter, a business community or Facebook group, your LinkedIn, your website or your blog.
We pitch articles and story ideas to publications and podcast hosts. We share your content in the groups and communities where your clients spend time. We post to your own channels for you.
Everything is used, repositioned and dropped to leave a trail.
Most of our clients are experts – highly skilled, experienced and brilliant at what they do but not so good at talking about it. Founders, business owners, consultants, coaches and leaders whose results mostly live in their heads, inboxes and clients’ businesses. Around three-quarters have never entered an award before.
We started out working mainly with women in small business, and that’s still close to our hearts. Today the mix is broader. We work with sole traders and family businesses, fast-growing companies, national brands and charities, and organisations overseas, including in Saudi Arabia.