
Judging awards or judging popularity? A lack of clear criteria turns trophies into trinkets
Awards are supposed to recognise the best of the best, but too often the process is let down by a lack of transparency around judging
Awards are supposed to recognise the best of the best, but too often the process is let down by a lack of transparency around judging
ChatGPT is a fabulous tool for those who’s skills don’t lie in writing. But it has tells and can diminish your award entry more than
When people say ‘you’re too much’, ‘too loud’, ‘too assertive’, what are they really saying? It says more about them…
The email opens with ‘Dear AnnetteC …” They wanted to ‘feature’ me in their magazine. What they really wanted was my money…
Have you achieved something cool? Perhaps you’ve written a book, launched a podcast, created a blog, or won an award or a new client? Maybe
Drive down almost any suburban street in Australia and chances are, behind the closed doors, there is a woman running a business.
Amidst the hurly-burly
Like marketing and PR, many people try it and give up after a month saying it doesn’t work. But having a one off win or
There are thousands to choose from across industries, niches and company types. You could literally spend hours hunting awards down on search engines, pouring over
Everyone’s a winner, that’s the truth … or is it? Not when it comes to business awards. Making the finals or winning an award is
Over six seasons, Animal Kingdom took viewers on a rollercoaster ride of mayhem, debauchery, and many not so subtle masterclasses on how to be the
There are so many talented and incredible people, despite all the hurdles and challenges the world throws, continue to show up, serve, deliver and be
When the topic of hiring an award writing specialist comes up, some think it’s cheating or disingenuous. You see the outraged cries of ‘of course
I thought it was another busy day. Pumping out stories, dealing with the media and juggling the personalities of the senior execs. I had only
Information overload is the norm. Every day, people are hit with over 2 million bits of information per second, including 73GB of content. Our brain
When you are neck deep in your own business, it can be hard to see the forest for the trees. When you are good at
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