Leverage is your friend. Get more eyeballs on your award win
Like marketing and PR, many people try it and give up after a month saying it doesn’t work. But having a one off win or being a one hit wonder doesn’t do anything for the long term profile of your brand or business.
It’s all about repetition, consistency and persistence…
Picking the right award for your business
There are thousands to choose from across industries, niches and company types. You could literally spend hours hunting awards down on search engines, pouring over categories and criteria to find ones that will meet your business objectives. Which ones have the most sway in terms of credibility? There are ways to work that out … but let’s start from the very beginning.
A very good place to start with awards is to work out WHY you’re entering.
How to write a fabulous award entry
Everyone’s a winner, that’s the truth … or is it? Not when it comes to business awards. Making the finals or winning an award is more than a decision to enter; the pathway to winning lies in the things you do before pressing ‘submit’.
It’s Jungle Out There: Business Lessons From ‘Animal Kingdom’
Over six seasons, Animal Kingdom took viewers on a rollercoaster ride of mayhem, debauchery, and many not so subtle masterclasses on how to be the leader of the pack.
While watching the tautly written show, often through my fingers, I picked up many powerful lessons for those of us in business. While you do not have to do business like a Cody (let’s face it, a life of crime is not conducive to building a reputable brand), there were some poignant takeaways.
It Is Time To Tell Imposter Syndrome Where To Go
There are so many talented and incredible people, despite all the hurdles and challenges the world throws, continue to show up, serve, deliver and be the best they can be.
When you look back over your successes and achievements for the year, do you still feel like a loser?
Or feel that someone will pop out from behind a bush and shout ‘what do you know? ‘Who are you to do what you do?’
These feelings leave you feeling like your web of lies will untangle, revealing you as the imposter you are?
You are not alone. The highest achievers feel like that every day.
Why Hiring an Award Writing Specialist Isn’t Cheating—It’s a Smart Move
When the topic of hiring an award writing specialist comes up, some think it’s cheating or disingenuous. You see the outraged cries of ‘of course they won, they had help.’ or ‘it’s unfair, I wrote my own’. They worry it takes away from the authenticity of their submission or gives an unfair advantage.
The day my life took a swerve: How I got into small business
I thought it was another busy day. Pumping out stories, dealing with the media and juggling the personalities of the senior execs. I had only been at my desk for 15 minutes when the COO’s EA told me he wanted to see me in his office. She wouldn’t look me in the eye and I knew in the pit of my stomach that something wasn’t right.
Want to know why no one is engaging with your content?
Information overload is the norm. Every day, people are hit with over 2 million bits of information per second, including 73GB of content. Our brain filters out what’s important, while the rest is ignored, distorted, and dismissed. No wonder we feel like we’re not being heard—our audience is overwhelmed.
Your Winning Potential: Why Outsourcing Makes Good Business Sense
When you are neck deep in your own business, it can be hard to see the forest for the trees. When you are good at what you do, it’s easy to dismiss your accomplishments as nothing special. This unconscious competence, where you do what you do effortlessly and naturally, is the hallmark of a seasoned business owner, but also a barrier to sharing your story.
The Hansel and Gretel Approach To Building Your Profile
Followers. Engagement. Influencers. Hits. Analytics. All very important when it comes to building a profile online. But it is easy to get so fixated on these metrics that you forget about the good old fashioned approach to getting business and that is through connection, giving great value and building relationships.
