The hidden costs of awards. What to factor in
People dive into awards thinking the main investment is writing the entry or paying the entry fee. But there are hidden costs of awards many don’t factor in. If you plan on attending the gala event, then you have to consider the ecosystem of awards: the night out, travel, outfits, and trophy arrangements (if they […]
Australia punches above its weight at the 2025 Stevie® Awards for Women in Business
Australia was represented by a powerhouse of founders, executives, thought leaders and innovators in New York this week, after a record number of local women won gold, silver and bronze at the 22nd annual Stevie® Awards for Women in Business, one of the most competitive global platforms recognising women shaping business, industry, and social change. […]
It’s ok to share your award wins. Here’s how.
Have you achieved something cool? Perhaps you’ve written a book, launched a podcast, created a blog, or won an award or a new client? Maybe you launched a program, created an ebook or lead generator, or went live with a new website?
Success doesn’t need to be earth shattering, it can be the small things we achieve that make all the difference.
Leverage is your friend. Get more eyeballs on your award win
Like marketing and PR, many people try it and give up after a month saying it doesn’t work. But having a one off win or being a one hit wonder doesn’t do anything for the long term profile of your brand or business.
It’s all about repetition, consistency and persistence…
Picking the right award for your business
There are thousands to choose from across industries, niches and company types. You could literally spend hours hunting awards down on search engines, pouring over categories and criteria to find ones that will meet your business objectives. Which ones have the most sway in terms of credibility? There are ways to work that out … but let’s start from the very beginning.
A very good place to start with awards is to work out WHY you’re entering.
Why Hiring an Award Writing Specialist Isn’t Cheating—It’s a Smart Move
When the topic of hiring an award writing specialist comes up, some think it’s cheating or disingenuous. You see the outraged cries of ‘of course they won, they had help.’ or ‘it’s unfair, I wrote my own’. They worry it takes away from the authenticity of their submission or gives an unfair advantage.